Emily Finlay Vertrees
Senior Brand Strategy Manager at Kohler
- Role
- Senior Brand Strategy Manager at Kohler Co.
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Emily Finlay Vertrees
Brand communications leader with 12+ years of experience driving growth for iconic CPG and luxury brands through insight-led creative strategy.I’ve built my career owning end-to-end brand communications — from defining the business problem and consumer insight, to authoring creative briefs, aligning cross-functional teams, and turning creative ideas into measurable impact.Currently, I manage global brand and creative strategy at Kohler, shaping brand foundations, full-funnel campaigns, and audience strategies across a premium portfolio. I partner closely with insights, media, product, and commercial teams to translate strategy into clear go-to-market execution.
Experience
Senior Brand Strategy Manager
May 2024 — Present · Chicago, IL, US
Strategy lead across Kohler portfolio of brands, shaping narratives that elevate premium and luxury positioning while driving growth strategy across global markets • Collaborate with product, marketing and brand teams to guide insight-led strategy and planning through strategic foresight• Develop campaigns that flex across full-funnel storytelling, experiential activations, to performance-driven content•Deliver behavioral insights and strategic foresight on Gen Z and Millennial audiences, surfacing trends and whitespace opportunities to inform future-focused brand direction
Education
Colby College
BA, Art (Art History Concentration), Italian Studies
2008 — 2011
North Shore Country Day School
High School
2004 — 2007
New York University
Study Abroad, Florence, Italy, Art History
2009 — 2010
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