Emily F.

Market Development Specialist - Events @K&L Gates

Nashville, TN, US

Executing complex high-level events, e.g, annual client appreciation events, proprietary programs, symposiums, conferences, CLE presentations, roundtables, marque industry conference receptions- Tracking KPIs on events associated with e-communications, attrition rates, and reported ROI activities - Lead communicator and requestor with allied professional teams (i.e. content and graphics teams, IT Video, etc.)- Reviewing, editing and approving e-communications, IT details, and giving guidance on platform and format based on event goals- Budgeting and strategically spending to ensure the most value and ROI for event- Tracking attendees for audience development- Sharing best practices for tailored follow up post-event- Collaborating with cross-functional teams to ensure applicable events are marketed most effectively, including but not limited to, a media plan including social media posts, press releases, posting event on website- Assisting in the mentoring, training, and ongoing development of event team members

James Madison University

Bachelor's degree, Rhetoric and Composition/ Writing Studies / Music Industry