Emily Everts

About Emily Everts

I hold a Bachelor of Science in Health Promotion from Coastal Carolina University and…

Experience

1. Chief Operating Officer

   Innovate Real Estate

   Nov 2024 — Present

   As Chief Operating Officer at Innovative Real Estate, I lead all strategic marketing initiatives to position our firm as the go-to resource for profitable, tax-savvy real estate ownership. We specialize in helping business owners, commercial investors, and CEOs reduce tax burdens through powerful strategies like UNICAP 263A, Cost Segregation, 179D, and more. Key Responsibilities:Developed and execute full-funnel marketing strategy aligned with revenue growth and brand positioning goalsBuilt and manage multi-channel campaigns including email, LinkedIn, paid ads, and in-person events to generate qualified leadsOversee lead generation and nurturing systems in Go High LevelCreate and manage original content (articles, drip campaigns, case studies, whitepapers, executive posts) to drive authority and engagementDrive brand consistency across all digital touchpoints including website, social media, email, and sales collateralCollaborate closely with the executive team to refine messaging for complex tax strategies and ensure marketing alignment with sales objectivesManage creative and freelance resources (copywriters, designers, ad specialists) to support campaign executionLead planning and promotion for webinars, strategic partnerships, and referral networksMonitor campaign performance, lead quality, and ROI across all platforms using analytics tools and dashboardsOur mission is to help growth-focused business owners keep more of what they earn through strategic tax solutions — and my role is to ensure the market knows it.

Education

• Coastal Carolina University

  Bachelor’s Degree

  2010 — 2014

• Coastal Carolina University

  Bachelor of Science (BS)

  2010 — 2014