Emily Croll Townley
Director - Innovation & Commercialization @Marco's Pizza (Marco's Franchising, LLC)
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WORK HISTORY
Director - Innovation & Commercialization @Marco's Pizza (Marco's Franchising, LLC)
Toledo, OH, US
Lead Marketing/Operations partners to support Product Development process. Support end-to-end commercialization process for new, updated, or existing products systemwide• Liaison between Marketing, Operations, Supply Chain & Product Development. Communication lead to franchise partners for testing & rollouts. Cross-functional coordination of standard operating procedures, store training, analysis, customer feedback, and operational efficiency to maximize results.• Main point of contact for national agreements with 3rd Party Delivery partners (DoorDash, Uber Eats, Grubhub). Maintain brand integrity across all accounts. Manage implementation within individual stores, with a strong focus on increasing sales. Maneuvered massive 3PD sales growth of over 200% over 2 years, making it a key bottom line sales driver. Liaison between franchisees and the 3PD partners. Ensure positive customer experience and satisfaction levels across all platforms.• Co-Chair of Marco\'s bi-annual Convention. Guide tactical excellence and execution of Marco\'s largest company event. Primary contact for soliciting sponsorship sales, overall event planning/execution, & content management.• Named Marketing Department MVP for multiple quarters.
EDUCATION
Denison University
Bachelor of Arts, Communication & Sports Management
ABOUT EMILY CROLL TOWNLEY
My most valuable strength is my ability to learn and grow in any role, regardless of prior experience in a given field. I am constantly evolving and learning new trades. I am an upbeat professional who is organized, efficient, and extremely driven by results. This task-oriented mindset propels me to leadership roles within cross-functional teams with a strong problem-solving mentality—Currently engaged in the QSR industry and franchising sector, focused on 3rd Party delivery, franchise relations, product development & commercialization at the 5th largest pizza chain in the world—Over 15 years of experience in event planning, including 10 years in Minor League Sports and 5 years in large corporate events.
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