Emily Chapman
Senior Global Brand Marketing Manager (Beauty) @Avon
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WORK HISTORY
Senior Global Brand Marketing Manager (Beauty) @Avon
Northampton, GB
Leading brand strategy, product launches and creative execution across Beauty+, with a focus on Beauty Tools & Devices, Wellness and Home, operating across multiple markets- Lead the development and delivery of consumer-insight-led brand strategies across Beauty+, translating long-term vision into commercially successful, impulse-driven portfolios- Own end-to-end go-to-market execution for key launches, shaping proposition, messaging, creative direction and brochure storytelling to drive both sell-in and sell-through- Act as the brand lead on creative, producing clear and strategic creative briefs and working closely with agencies, photographers and internal teams to ensure brand, product and proposition are accurately represented across photoshoots, campaigns and rep-facing materials- Lead on-set creative direction during shoots, ensuring execution aligns to brand strategy, delivers against the brief and maximises commercial and shoppability impact- Shape and evolve the Beauty+(Fashion & Home) brand strategy across multiple markets, balancing global brand consistency with local consumer needs, behaviours and commercial priorities- Partner cross-functionally with Innovation, Brand Planning, Creative, Legal and PMO to deliver launches on time, within budget and in line with strategic objectives- Drive continuous improvement in creative effectiveness and page productivity, applying learnings to optimise hero products, continuity portfolios and campaign performance- Contribute to cost-efficient creative delivery, identifying pragmatic solutions that protect brand quality while saving budget and maintaining timelines.
EDUCATION
University of Northampton
Bachelor's Degree, Fashion Marketing
Uppingham Community College
GCSE's
SKILLS
ABOUT EMILY CHAPMAN
A commercially minded Brand Marketing professional with a global perspective, operating confidently in fast-paced, consumer-led environments. Strategic and creatively driven, I bring energy and clarity to brand challenges, with a strong track record of identifying on-trend, insight-led opportunities and turning them into impactful brand and product strategies.I lead the creation of clear, consumer-insight-led brand strategies — particularly across Beauty+, Wellness, Beauty Tools & Devices and Home Fragrance — translating deep understanding of consumer needs, behaviours and trends into shoppable, desirable portfolios. Working for a global brand means my work spans multiple markets with differing consumer needs, requiring strategies that are both globally coherent and locally relevant.Bringing strong creative flair alongside strategic rigour, I lead creative from the Brand side — developing clear, strategic creative briefs and working closely with agencies, photographers and cross-functional teams to ensure brand and product are accurately and compellingly brought to life across photoshoots, campaigns, digital and rep-facing materials, with execution always rooted in strategy and designed to drive commercial impact.
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