Emily Carreon
Sr Creative Content Producer, Yellow Shoes Creative Agency @The Walt Disney Company
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WORK HISTORY
Sr Creative Content Producer, Yellow Shoes Creative Agency @The Walt Disney Company
Lake Buena Vista, FL, US
My career at Disney has developed through a number of progressively responsible roles in sales, marketing, publicity, and content creation. In this soup-to-nuts position, I enable full-cycle video content production, determining and guiding project vision, fostering strategic partnerships, and communicating with cross-functional teams to produce entertaining, informative content across a variety of platforms including broadcast and social media.A selection of my accomplishments includes: Orchestrated multilingual advertisement development for Marvel Day at Sea event. Recruited right-fit directors, production crews, and talent; planned and scheduled highly exacting ship-board filming, ensuring alignment with Intellectual Property and creative strategies. Collaborated closely with digital marketing team to create campaign to influence tween girls. Secured tween social media influencers to star in “Seven SuperGirls” video series, developed, and launched multi-faceted campaign in alignment with peak travel booking periods. Enhanced organizational best practices by influencing conversion of computer hardware and software to Mac; improved efficiency, and external perception of organizational capabilities. Produced segments of multi-million-dollar, two-hour long ABC Christmas Day Parade – bi-coastal production including original content highlighting internal brand partners, Disneyland, and Disney World, leading to increased customer call volume. Spearheaded team development of Disney Vacation Club virtual event campaign; integrated strategic communications of multiple partners, sourced high-profile talent, and production crews both domestically and internationally, and oversaw production and execution of “behind-the-scenes” making of the Disney Dream cruise ship in difficult conditions.
EDUCATION
Texas Christian University
Bachelor of Science (BS), Radio/Television/Film
SKILLS
ABOUT EMILY CARREON
I’m a dynamic creative executive with more than 18 years’ experience crafting engaging content strategy for broadcast media, digital platforms, promotions, and publicity for U.S. and International consumer direct and travel industries for one of the world’s best-known brands. My success is directly related to my ability to understand and capitalize on market value, cultivate strategic partnerships, assemble high-performing teams, and influence organizational change. An engaging communicator and motivational leader, I have produced advertisements, social media campaigns, and bi-coastal television broadcast specials, expertly managing multi-million-dollar budgets. I’ve secured talent from internationally known superstars to tween social media influencers, negotiated the variety of aspects involved with using globally branded intellectual property, and led production filming at sea, and in challenging weather conditions. I am skilled at developing relationships and ensuring that creatives and talent are the right fit for the job.Some of my strengths and expertise include: Broadcast Marketing & Production Creative Content Development Strategic Partnerships Social Media Content Expert Budget Management Influence & Negotiation Content Integration and Synergy
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