Emily Burke
Helping Providers Go Beyond the Symptoms: Uncovering Root Causes in Business and Healthcare | Product Marketing Leader at Vibrant Wellness | Empowering Healthier Lives Through Technology
- Role
- Product Marketing Manager at Vibrant Wellness
- Location
- Sioux Falls, SD, US
- LinkedIn followers
- 500 followers
About Emily Burke
I solve the root causes of provider friction so technology is easier to understand, adopt, and trust.I lead product marketing at Vibrant Wellness—bridging product, marketing, sales, and clinical teams to deliver clear positioning, aligned GTM, and friction-free workflows.I build scalable systems (onboarding, in-app education, Help Center, value messaging) that simplify complex products and support confident adoption. I use engagement insights to surface friction, guide improvements, and strengthen long-term use.I empower teams with clear, strategic messaging that drives alignment, clarity, and growth.I focus on empowering people—internally and externally—to build confidence, use technology effectively, and create space for better care and better outcomes.
Experience
Product Marketing Manager
Jan 2024 — Present
I lead HealthTech product marketing strategy at Vibrant Wellness, where I focus on improving how providers experience, understand, and adopt our technology. My work bridges the gap between product, marketing, and clinical teams to ensure providers can integrate testing into their workflow with clarity and confidence.By designing scalable systems such as onboarding flows, in-app guidance, Help Center content, and strategic messaging, I help simplify the provider experience and remove friction at every stage of adoption. I use behavioral data, engagement trends, and frontline feedback to shape messaging and improve usability so providers can focus less on navigating technology and more on delivering care.I advocate for the provider experience to help inform future development and ensure our tools fit real-world workflows. My goal is to solve the root causes of provider friction so providers can more effectively get to the root cause of patient issues. When providers can fully realize the value of our technology, they’re empowered to deliver more informed, efficient, and impactful care.
Education
Black Hills State University
Bachelor of Business Administration - BBA, Business Administration
Black Hills State University
Associate of Science - AS, Applied Health
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