Emily Brouillet
Staff Content Designer at Shopify | AI/ML Content Experience | Previously Google + IDEO | 15+ Years Creating Human-Centered Digital Experiences
- Role
- Staff Content Designer, Growth at Shopify
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Emily Brouillet
Strategic content design leader. Currently leading monetization and growth content at…
Experience
Staff Content Designer, Growth
Sep 2021 — Present · Grand Rapids, MI, US
Strategic content design leader driving merchant acquisition, revenue growth, and platform adoption through end-to-end content experiences.Core Impact & Responsibilities:• Spearhead content strategy and execution for Shopify\'s Monetization team, owning the merchant journey across signup flows, subscription experiences, and pricing plans• Drive business-critical growth initiatives through strategic content experimentation, directly influencing merchant acquisition and conversion metrics• Contribute to international growth mission, conducting localized content experiments to optimize global merchant acquisition and platform adoptionContent Leadership & Team Impact:• Serve as content design consultant across product teams, providing strategic guidance and elevating content quality across the organization• Create scalable tools and frameworks to empower UX teams, including content templates, AI prompys, best practices documentation, and writing guidelines• Mentor designers and content designers, hosting office hours weekly to consult on content needs on a wide-range of projectsAI Innovation & Technical Leadership:• Pioneer innovative AI applications in content design. Including-Created system for AI-assisted content creation and QA, which enabled the creation of hundreds of custom strings-Developed custom prompts to drive content in an AI-powered store creation tool
Education
University of Dayton
Bachelor's degree
1995 — 1999
Boston University
MA
1999 — 2001
Skills
- Art Direction
- Information Design
- Usability Testing
- Content Strategy
- Experience Design
- Concept Development
- Leadership
- Product Naming
- Writing
- Concept Generation
- Design Strategy
- Brand Development
- Service Design
- Ethnography
- User-Centered Design
- User Experience Design
- Taglines
- Strategy
- Design Thinking
- Marketing
- Brand Strategy
- Brand Architecture
- User Research
- Creative Direction
- Marketing Communications
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