Emily Bonnycastle

Senior Manager, Media Buying & Creative @Potloc

Montreal, QC, CA

Managing a team of junior to senior level media buyers by providing day-to-day support on delivery and side projects, developing plans and coaching, weekly 1/1s and performance reviews • Supervising the margins and budgets allocated to campaigns on social networks • Monitoring that campaigns are doing well • Monitoring and analyzing of precise KPIs (metrics) on campaigns • Actively participating in strategic meetings of the Sampling team

Vanier College

DEC, Pure and Applied Science

HEC Montréal

Marketing