Emily Bedinghaus
- Role
- Senior Manager - Loyalty Marketing at Macy's
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Emily Bedinghaus
Highly efficient, resourceful and self-motivated professional with 11+ years of marketing…
Experience
Senior Manager - Loyalty Marketing
May 2021 — Present
My primary responsibility is to develop and execute an omnichannel marketing plan for the Macy\'s Star Rewards program, which includes all things related to the Macy\'s Credit Card and the tender neutral portion of the program. With this comes ownership of an annual budget of over $20MM. I lead a team of 5 executives who have direct responsibility for the execution of all marketing for Star Rewards. This includes in-store, digital, paid and print assets. My team is focused on acquiring new members into the Star Rewards program and retaining existing members of the program with targeted offers, incentives and personalized messaging. I have vast experience in leading and being a part of agile and cross functional teams. Initiatives at Macy\'s I have worked on include: launching the redesigned Star Rewards program in 2018, the Plenti program (at Macy\'s from 20••••18), and the evolution of Star Rewards with various launches in 2019 and 2020.
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