Emily Balser
Media Strategy Director | Passionate Leader | Data Nerd | Methodical Optimizer
- Role
- Director, Media Strategy at Pinnacle Advertising
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Emily Balser
I am an accomplished media strategist with a proven track record of driving brand growth and maximizing ROI through innovative media campaigns. I am skilled in developing and executing comprehensive media strategies that align with business objectives and target audience needs. I pride myself in being adept at leveraging data-driven insights to optimize media plans and measure campaign performance. At times, I\'m obsessed with relentlessly optimizing to ensure campaigns are running as efficiently as possible. With a passion for staying ahead of industry trends and emerging technologies, I strive to deliver cutting-edge media solutions.Key Areas of Expertise: Media Strategy, Media Planning, Omnichannel Media Planning, Digital Marketing, Performance Marketing, Data Analysis, Effective Communication, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Market Research and Analysis, New Media, Streaming, Team Leadership and Management
Experience
Director, Media Strategy
Oct 2023 — Present · Schaumburg, IL, US
Essential Duties:• Strategize, develop, execute and analyze ad programs on various platforms.• Manage paid digital media campaigns for clients and optimize metrics• Develop organic strategy for clients in conjunction with the strategist and account service team, present to clients as needed• Lead content and channel marketing strategies for key accounts to position and amplify stories across multiple channels• Responsible for enhancing the agency’s social and digital capabilities by staying current on trends and best practices• Foster collaboration with content producers in the creation of multi-channel content, liaising with strategy and creative teams to produce multimedia formats including graphics, video, gifs, elements for live events, etc.• Lead the ideation, creation, and creative distribution of new content properties, series, features, and campaigns for email, social, and digital channels• Determine current incremental opportunities to add content services to clients for incremental revenue• Lead tech projects used for ad serving and reporting (example: dynamic ad serving for social, and other platforms)• Lead the development and execution of business listing and reputation management services• Determine the process for vetting, selecting, and working with any third party providers in the organic and owned space• Lead agency’s approach to leveraging both new and traditional media to meet client ojbectives, including advancing and protecting the clients’ reputation and enhancing their visibility• Communicate with clients, provide strategic recommendations and present results• Hire, train and build Media Strategy & Planning, Performance Analytics and Data Warehousing teams.• Conduct performance evaluations that are timely and constructive.• Handle discipline and termination of employees as needed and in accordance with agency policy.
Education
Columbia College Chicago
Bachelors of Arts in Arts, Entertainment & Media Management, Music Business
2008 — 2011
University of Illinois Chicago
Marketing & Management
2007 — 2008
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