Emily Baddeley
Cyber Security Awareness Manager @ITV
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WORK HISTORY
Cyber Security Awareness Manager @ITV
Manchester, GB
Own and deliver ITV’s cyber security human risk management strategy, embedding secure behaviours and reducing cyber risk across the organisation.Responsibilities & Impact- Led global cyber security training and behaviour change programmes supported by adult learning principals- Designed and delivered highly engaging experiential learning, including an award-winning cyber security escape room achieving 85% voluntary colleague participation- Scaled engagement with digital training events, increasing average sign-ups by 80% over 24 months- Embedded and monitored critical security behaviours into day-to-day colleague working practices, driving sustained uptake of 800% in account security behaviours- Deliver and govern a company-wide phishing simulation programme, reducing colleague phishing susceptibility by 0.97% in six months while maintaining colleague trust- Partner with SMEs and senior stakeholders to author and evolve security policies (Acceptable Use, Cyber Security, Application Access, Incident Response), aligning governance requirements with operational workflows and training programmes- Collaborate with Engineering Managers on a training roadmap and deliver hands-on technical enablement for engineering teams, partnering with Snyk and Checkmarx to embed security tooling into delivery workflows- Brought mandatory cyber training fully in-house through developing team talent in digital learning design and content authoring skills, delivering annual cost savings- Drive Executive Committee and Management Board engagement through strategic reporting- Manage a team of Awareness and Data Analysts using a Kanban delivery model, maintaining transparency, productivity and team wellbeing- Collaborate with Accessibility and D&I teams to ensure all awareness initiatives are inclusive and accessible- Improved NIST CSF PR.AT maturity from 2.2 to 3.5 within 18 months, outperforming all other domains in the framework.
EDUCATION
Nottingham Trent University
Bachelor of Arts - BA, Lighting Design
ABOUT EMILY BADDELEY
Cyber security human risk and culture change leader, helping organisations build stronger security by empowering their people. 95% of security breaches start with human error — and human error only occurs when security programmes fail to engage, educate and empower. I’m passionate about closing that gap, with 5+ years of experience designing interventions that change behaviour and reduce risk. My work shifts organisations away from fear and compliance, which too often leads to silence, delay, and workarounds, toward engagement and psychological safety, where people feel able to ask questions, report early, and actively participate in keeping their organisation secure.
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