Emily Arnold
Executive Manager, Global Communications @Hexagon Safety, Infrastructure & Geospatial
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WORK HISTORY
Executive Manager, Global Communications @Hexagon Safety, Infrastructure & Geospatial
Huntsville, AL, US
Drive global external communications strategy for positioning Hexagon as a customer-centric, industry thought leader- Develop comprehensive earned/paid media and analyst relations plans for supporting global campaigns, driving engagement, and evangelizing the brand vision- Maintain press release calendar, drive thought leadership content pipeline, and monitor for relevant newsjacking opportunities- Design, plan, and project manage communications initiatives and report results to executives- Manage PR agencies across North America, Europe, and APAC- Handle crisis communications incidents.
EDUCATION
The University of Alabama in Huntsville
Bachelor of Science in Business Administration, Marketing & Management
SKILLS
ABOUT EMILY ARNOLD
Experienced marketer with a track record of successfully leading content marketing and communications teams for global SaaS companies. Diverse background includes analyst, media, and public relations and product, digital, channel, and content marketing. Skills encompass strategic communications, content creation, public relations, analyst relations, and paid media.In my current role, I’m continually seeking new ways to improve our external communications programs. Examples include- Developing a formal PR and media relations strategy to guide our global PR agency and expand coverage into regions without local agency support. This resulted in scaling the program to over 300 original placements per year- Pioneering an analyst relations program to get our division on the radar of major research firms. This effort led to inclusion in Tier 1 analyst reports, including eight Gartner Hype Cycles in 2024.
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