Emily Akerson

About Emily Akerson

I spent more than half of my life dedicated to competitive cheerleading, both as a coach and on a squad. While this isn\'t the typical start to a professional bio, it’s essential to who I am as an individual and what has carried me through my career. Cheerleading taught me the importance of positivity, teamwork, drive, and resiliency. Coaching taught me the importance of fostering an environment of trust and how to lead and mentor others to success. Since my cheerleading days, I spent over 8 years with a large CPG company, progressing from a Material Planner to a Category & Channel Development Manager, developing the comprehensive GTM strategy for high growth businesses. I have since transitioned to a B2B sales team, defining their new business acquisition strategy, and ultimately growing their retail and wholesale customer base.Beyond my positivity, drive, and love for collaboration, the skills and experience that have contributed to my success include: I have a unique ability to understand the details and see how it fits into the bigger picture. I believe it’s important to communicate the rationale or \"the why\" behind the strategies and decisions to gain consensus among cross-functional and leadership teams. My ability create a compelling story to educate and influence business partners has been key to my success. & : I am constantly analyzing data for trends and opportunities to grow category performance. Pairing that with a deep understanding of the consumer, retailer, and marketplace, I\'m able to easily transform the analytics into actionable insights for other business partners: I\'ve coached and mentored many direct and indirect reports providing them with the support and learning opportunities to grow their careers. I also am known for facilitating discussions across functions to drive high level success for both internal and external teams. I have always valued the coaching I\'ve received from my leaders and find it rewarding to provide it for others. My areas of expertise include: GTM Strategy, Strategic Planning, Account Management, Customer Success, Client Solutions, Sales Management, Cross-Functional Leadership, Coaching, Stakeholder Management, Relationship-Building, Communication, Business Planning, Process Optimization, Analysis, Forecasting, Budget Management

Experience

1. Market Strategy, Planning & Analytics Director

   eos Products

   Feb 2026 — Present

Education

• Penn State University

  Bachelor of Science (BS), Logistics, Materials, and Supply Chain Management

  2009 — 2013

Skills

• Windows
• English
• Microsoft Office
• Event Planning
• Public Speaking
• Social Media
• Microsoft Word
• Time Management
• Teamwork
• Powerpoint
• Microsoft Excel
• Java