Emily Agerton

About Emily Agerton

Marketing and branding executive with over 20 years of experience leading brand strategy, integrated campaigns, and product initiatives for leading organizations. Experienced in business planning and product development, with a strong record of improving customer engagement, expanding market reach, and delivering results through thoughtful execution and analysis. Passionate about storytelling, team culture, and using new technologies to build meaningful connections and drive impact.

Experience

1. Sr Manager of Market Solutions, Product Strategy and Management

   Premera Blue Cross

   Jul 2022 — Present · Mountlake Terrace, WA, US

   Senior Manager driving enterprise product strategy with a focus on delivering measurable business value and results. Leads initiatives that align clinical, digital, and wellness offerings with market needs, financial goals, and operational readiness. Builds team strength through mentorship and champions emerging technologies to accelerate product enablement and strategic transformation. Strategic Roadmap LeadershipDevelops and refines multi-year product roadmap, integrating market research, competitive intelligence, employer feedback, and internal strategic priorities. Shapes roadmap frameworks that guide annual planning cycles and ensure alignment with enterprise goals and member needs. Product Innovation and Launch ExecutionLeads productization of complex offerings, ensuring scalability, financial viability, and market differentiation. Currently driving clinical productization strategy, including phased re-bundling of CM, DM, and UM programs to address annual losses and introduce utilization-based pricing. Performance Optimization and Financial StewardshipSupports growth and profit reporting across the product portfolio, including dashboard development and OKR alignment. Enables pricing model transitions- to improve transparency, margin forecasting, and financial performance. Portfolio Integration and Cross-Functional CollaborationOversees strategic evaluation and integration of behavioral health, weight loss, and wellness offerings into the Premera portfolio. Collaborates across product, clinical, pharmacy, and sales teams to ensure strategic fit, operational readiness, and measurable impact. Team Development and LeadershipMentors emerging talent and strengthens team capabilities through onboarding, coaching, and alignment of individual goals with strategic priorities. Builds a high-performing product strategy team that drives innovation, collaboration, and enterprise alignment.

Education

• Gonzaga University

  Master's degree, Organizational Leadership

  2020 — 2023

• Western Washington University

  B.A., Communications, Psychology

• The Wharton School

  Executive education certificate , Product Management and Strategy

Skills

• Strategy
• Marketing Communications
• Advertising Sales
• Online Marketing
• Digital Strategy
• Brand Development
• Event Planning
• Advertising
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Audience Segmentation
• Digital Media
• Sponsorship
• B2b Marketing
• Direct Marketing
• Marketing
• Media Planning
• Management
• Social Media Marketing
• Media Buying
• Marketing Management
• Email Marketing
• Advertising Management
• Leadership
• Online Advertising
• Mobile Marketing
• Marketing Research
• Public Relations
• Interactive Marketing
• Brand Architecture
• Digital Marketing
• Relationship Marketing
• Retail Marketing
• Social Media