Emily Abby
Social Intelligence Strategist
- Role
- Manager, Social Platform Analytics at Fidelity Investments
- Location
- Queens, NY, US
- LinkedIn followers
- 500 followers
About Emily Abby
At Fidelity Investments, the focus of my role is to harness the power of social media…
Experience
Manager, Social Platform Analytics
Dec 2022 — Present · New York, NY, US
Customer Knowledge and Strategic Insights Analyst chaptered into the Personal Investing division of Fidelity, focusing on New Money and Young Investor segments.• Built and implemented the Brand Reputation Matrix, a social listening crisis model that predicts fallout from brand controversies, allowing for rapid response.• Introduced the Social Listening Crisis Alert (SLCR) system that monitors spikes in brand conversation and alerts PR teams of negative chatter gaining traction.• Establish and track key performance indicators to help the content creation teams keep business goals at the forefront of the creative decision-making process.• Analyze social channel content (organic and paid) via ongoing reporting to uncover audience insights, winning copy and formats, and subject matters that resonate.
Education
Fordham Gabelli School of Business
Bachelor's degree, Business Administration, Management and Marketing
2013 — 2017
Mount Sinai High School
High School
2009 — 2013
Skills
- Budget Management
- Time Management
- Customer Service
- Social Media Marketing
- Data Analysis
- Website Development
- Project Management
- Team Management
- Team Building
- Marketing
- Salesforce
- Microsoft Office
- Cpr Certified
- Social Media
- Communication
- First Aid
- Video Editing
- Email Marketing
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