Emili Castañeda
VP Publisher Partnerships, North America @Rakuten Advertising
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WORK HISTORY
VP Publisher Partnerships, North America @Rakuten Advertising
Los Angeles, CA, US
Leads a team that oversees all publisher and influencer partnerships + acquisition efforts for the North American Rakuten Advertising network.• Nurtures and negotiates global partnerships including large media houses (Condé Nast and NYTimes), influencer marketing platforms (CreatorIQ, Grin and Aspire), loyalty and banking partners (CapitalOne and Honey/PayPal), and individual creators + networks (LTK, ShopMy, and YouTube). • Built operations and a Rakuten Influencer team for a wider commercial influencer offering, including overseeing a strategic Rakuten relationship with Later Influence.• Collaborates with Product and Marketing to create strategic GTM plans for new Rakuten product launches, increasing adoption and revenue streams across advertisers, publishers, and creators.
EDUCATION
Texas Christian University
Bachelor of Science, Advertising & Public Relations
Texas Christian University
Bachelor of Fine Arts, Theatre Production and Performance
SKILLS
ABOUT EMILI CASTAÑEDA
Performance marketing leader with expertise in building relationships and products with brands, creators, and publishers.
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