Emilio de Cesare

WORK HISTORY

EDUCATION

ABOUT EMILIO DE CESARE

Retail Media & Commerce Growth Lead with 8+ years designing strategy, governance, and measurement across online retail and marketplaces.I work at the intersection of strategy, people development, and operating models, helping organizations scale what works—across markets and teams.I lead cross-country programs, build capable teams, and translate complex insights (including AMC-level measurement) into decision-ready frameworks that support growth and accountability. Leadership & consulting experienceI’ve stewarded multi-million-euro investments across always-on, peak, and tentpole moments (Prime Day, Black Friday), shaping playbooks across EMEA, the Americas, and LATAM.Beyond Amazon, I’ve supported brands and agencies on retail media roadmaps, operating models, and performance frameworks across platforms such as Cdiscount, Bol.com, Allegro, Carrefour Links, and Criteo Retail Media. From execution to leadership—and advisoryMy path has evolved from hands-on execution to strategic leadership and advisory. I coach talent, define working agreements, and install operating rhythms (QBRs, pacing councils, post-mortems) that drive clarity, ownership, and consistent performance across teams and partners. What I lead and advise on• Strategy & Governance: objectives, guardrails, country playbooks• Investment & Forecasting: budget phasing, scenario planning, pacing councils• Measurement & Insights: standards, baselines, learning agendas, quarterly decisions• Retail Readiness: connecting media with catalog, content, and store for compounding impact Enablement over executionI enable teams with standards and tooling (AMC, DSP, AMS, Pacvue, Adspert, Helium 10, Profitero, MerchantSpring, Criteo), focusing on process discipline, scalability, and decision quality rather than day-to-day asset operation.🤝 How I workI partner with brand, sales, marketing, and category leaders across local markets and global HQs—supporting senior stakeholders with data-driven strategies, trade-offs, and clear recommendations. Global mindsetHaving lived and worked in Barcelona, Milan, Munich, Bratislava, and Australia, I bring cultural adaptability and a global perspective to aligning teams and scaling best practices. Alongside my work, I share frameworks, operating models, and practical insights through my blog—focused on repeatable ways of working beyond short-term ROAS.