Emilie Liadis
Strategic Marketing Leader | Healthcare/Diagnostics/Pharma/Life Sciences/CRO/CDMO
- Role
- Director of B2b Marketing Strategy Healthcare & Diagnostics at Labcorp
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Emilie Liadis
Self-motivated and experienced executive leader with a demonstrated history of building high-functioning teams and working in the healthcare, pharma, drug development, CRO, and life science industry. Graduate from Duke University\'s The Fuqua School of Business. Proven track record with building effective teams, strategic marketing, market intelligence, brand management, sales operations, integrated marketing communications, campaign development/execution, and new product launches.
Experience
Director of B2b Marketing Strategy Healthcare & Diagnostics
Apr 2024 — Present · US
Developed GTM strategy for large provider organizations, value based care, health equity, telehealth, payors, & GPOs-Launched a marketing and sales toolkit to target renewals across the lifecycle of a contract to increase win rates-Built journey maps and created ABM strategies to target influencers and decision makers.
Education
Duke University
Master of Business Administration - MBA
2017 — 2019
Kent State University
Bachelor of Business Administration, Managerial Marketing
Skills
- Statistical Data Analysis
- Marketing Research
- Promotions
- Social Media Marketing
- Eloqua
- Integrated Marketing Communications Planning
- Organizational Leadership
- Strategic Planning
- Social Media
- Marketing Automation
- Direct Marketing
- Marketing
- Focus Groups
- Product Marketing
- Social Networking
- Brand Awareness
- Data Analysis
- Segmentation
- Crm
- Hootsuite
- Customer Analysis
- Branding Initiatives
- Value Propositions
- Event Planning
- Wordpress
- Process Improvement
- Google Analytics
- Adobe Creative Suite
- Presentation Design
- Spss
- Competitive Analysis
- Customer Service
- Newsletters
- Market Research
- International Marketing
- Marketing Communications
- Corporate Branding
- Google Adwords
- Market Planning
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