Emilie Koza
Product/Marketing Manager -Good Feels inc
- Role
- Product Marketing Manager at Good Feels
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Emilie Koza
Senior Marketing Manager with 3+ years driving comprehensive marketing strategy and…
Experience
Product Marketing Manager
Jun 2023 — Present
Brand Development & Marketing Leadership Spearheaded the Good Vibes brand launch with a comprehensive marketing strategy, driving significant brand awareness and market adoption. Led the rollout of 20+ new SKUs, including flagship offerings and seasonal releases, strengthening market position and revenue growth.Record Sales & Revenue Growth Designed targeted advertising campaigns that drove customer engagement and repeat purchases. Increased monthly retail sales by 500%, transforming key performance metrics. Exceeded annual sales projections by 120%, with December surpassing targets by 150%. Implemented a marketing plan delivering consistent 8-9% monthly revenue growth since launch.Strategic Marketing & Data-Driven Growth Leveraged real-time data analytics to optimize ad spend while operating on less than 5% of monthly revenue. Achieved record digital campaign performance with up to 26x ROAS, a 589% increase in impressions, and a 400% boost in sell-through rates.Field Marketing & Event Execution Led digital and field marketing initiatives, including major industry events like NECANN and Flower Expo. Secured new retail partnerships through strategic field marketing efforts.Operational Excellence Developed standardized reporting templates and competitor analysis reports to support strategic decision-making. Created in-house digital assets using AI tools and professional photography while managing external design projects.
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