Emilie Tolley
Vice President Operations
- Role
- Vice President Operations at Brandsymbol
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Emilie Tolley
At a fast-paced, growing branding agency, I’ve learned the value of blending innovative tactics with proven industry expertise—gaining insights from leaders who have shaped the course of brand development. As a strategic operations leader at Brandsymbol, I focus on optimizing processes, enhancing client experiences, and driving sustainable business growth. Business Development & Sales Enablement – Supporting a high-performing sales team through CRM optimization, lead generation strategies, and personalized outreach. Marketing & Demand Generation – Building long-term customer relationships through brand awareness initiatives, content strategy, and digital marketing execution. Process Optimization – Streamlining operations in naming production, research, and client workflows for efficiency and scalability. Leadership & Growth Strategy – Developing scalable systems and high-functioning teams that support business expansion and client success.I began my career at Brandsymbol in 2018 as a Project Manager, where I immersed myself in the branding industry while working alongside industry veterans with 30+ years of experience. Managing projects across diverse sectors—from startups to global brands like Hershey’s, Blue Cross Blue Shield, Toyota, and AbbVie—gave me a deep understanding of what makes a brand successful.As the company grew, I transitioned into marketing and demand generation, leveraging my firsthand experience with clients to build a scalable marketing function. My team spearheaded content development, CRM management, and digital marketing strategies that elevated our brand visibility and fueled new business opportunities.Now, I apply my blend of operational, marketing, and business development expertise to ensure that Brandsymbol remains at the forefront of brand naming—helping our clients create world-class brands that align with their long-term business strategies.Let’s connect! Always open to discussing branding, operations, and leadership development.
Experience
Vice President Operations
Jan 2025 — Present · Charlotte, NC, US
Education
Loyola University New Orleans
Bachelor of Music, Music w/elective studies - Soprano; Philosophy w/ concentration in Pre-Law
2014 — 2018
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