Emilie Kroez

About Emilie Kroez

I’m a digital marketing professional specializing in paid social strategy and performance…

Experience

1. Paid Media Analyst

   Levitate Foundry

   Nov 2023 — Present

   Develop and implement comprehensive paid social media strategies across Facebook, Instagram, Pinterest, and TikTok to meet business goals and objectives.•Collaborate with the marketing and creative teams to develop engaging and innovative campaign concepts, including ad creative, targeting strategies, and audience segmentation.•Analyze campaign performance and provide insights and recommendations to optimize performance and achieve key performance indicators (KPIs).•Stay up-to-date with industry trends, platform updates, and emerging technologies in paid social media, and proactively identify opportunities for innovation and growth.•Analyze data analytics to measure campaign effectiveness, track ROI, and provide regular reports and updates to key stakeholders.•Monitor and manage budgets, ensuring optimal allocation of resources to maximize campaign effectiveness and efficiency.•Foster strong relationships with platform partners, agencies, and vendors to stay informed about new features, capabilities, and opportunities for collaboration.•Stay informed about relevant industry regulations, policies, and best practices toensure compliance, and protect the brand\'s reputation.•Develop and maintain strong relationships with internal stakeholders, includingexecutives, marketing teams, and other departments to align social media strategies with overall business objectives.

Education

• Siena University

  Bachelor's degree, Marketing

  2016 — 2020