Emilie Bournival

Social Media Specialist - Content Strategy - Senior Team Lead @Accenture

Montréal, CA

722% growth in engagements in one year. Growth of over 20k new followers in one year. Over 1,300% growth in unique visitors to social pages in one year. Growth of over 1,400% in custom button clicks in one year.TASKS / ROLE DESCRIPTION :Developed and implemented a comprehensive social content strategy for a multinational brand, covering multiple platforms and catering to audiences in three languages.Collaborated closely with paid media specialists and copywriters to craft a cohesive brand narrative aligned with the client\'s marketing objectives.Oversaw and optimized paid campaigns to maximize results and ensure alignment with the organic content strategy. Collaborated in the development of best practices for both organic and paid content strategy.Formulated effective action plans for PR situations as they emerged, mitigating potential risks and maintaining a positive brand sentiment.Provided interim project management support to ensure timely completion of deliverables, stepping in when needed to maintain workflow efficiency. Maintained a client-facing role, delivering exceptional customer service, and addressing any concerns or inquiries promptly.Played a key role in developing streamlined processes between the client and the internal team, optimizing workflow and enabling the delivery of content calendars up to 5 months in advance. Effectively trained and smoothly facilitated the onboarding process for new employees joining the account.

Concordia University

Social Media Marketing

Collège de Montréal

DES

LaSalle College- Montréal

Fashion Marketing

Collège de Maisonneuve

Social media content creation: text, photo and video