Walter Lorenz
Principal @Lorenz Marketing Consulting
Signup · Get unlimited contacts
WORK HISTORY
Principal @Lorenz Marketing Consulting
Lübeck, DE
I help video game developers and publishers to reach their full potential. With a deep passion for gaming and years of industry expertise, I offer tailored marketing solutions designed to captivate audiences and drive commercial results. Go-to-Market Strategy: From pre-launch buzz to post-release engagement, crafting comprehensive plans to ensure your game stands out. Community Building: Fostering loyal player communities through social media management, influencer partnerships, and community events. Performance Marketing: Driving player acquisition with data-driven campaigns across digital platforms. Creative Development: Standing out with custom trailers, key art, and ad creatives that showcase your game’s unique story. Event Support: Maximizing visibility at gaming conventions, trade shows, and digital showcases. PR & Media Relations: Getting your game in front of the right eyes with strategic press outreach and media management. Let’s work together to take your game to the next level!
EDUCATION
Shenandoah University
B.A., Mass Communications
Goethe University Frankfurt
American Studies
SKILLS
ABOUT WALTER LORENZ
Senior manager, with excellent leadership, motivational and communication skills; built and managed high-performance teams, with up to 30 colleagues• 20+ years of international experience in strategic, operational and creative marketing; generated €10B+ in sales from e-commerce platforms and physical retail• Extensive know-how setting up go-to-market strategy and managing multi-channel campaigns with budgets from €0 to €10MM+/ year• Highly data-driven and analytical, using a variety of quantitative and qualitative resources for strategic and creative decision-making• Extremely experienced in setting creative strategy, asset development, testing and deployment• Exceptionally effective and trusted partner to a wide variety of internal stakeholders (technical, business, executive) and external agencies (creative, PR, event, influencers)• Passionate, creative, authentic
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.