Emilia Istrate
SVP, Policy and Education Research @American Dental Education Association Adea
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WORK HISTORY
SVP, Policy and Education Research @American Dental Education Association Adea
Recruited to tell the value story of dental education with data, messaging and visualizations. Redeveloped the research team and building the data infrastructure. Part of the senior management team, reporting to the Chief of Educational Services. • Strategic Planning. Directing the research agenda, managing research priorities to meet the association’s goals, and managing research budget. Hired and training a team of data scientists and researchers.• Storytelling with Data and Visuals. Working on telling the story of dental education, at the intersection of oral health, health workforce and higher education with data, messaging and visuals. Transforming ADEA’s proprietary data into differentiated high-value offerings that support the association’s communication, advocacy, diversity and inclusion activities. Introduced interactive visualizations of ADEA’s proprietary data.• Data Infrastructure. Supervising the implementation of ADEA’s research data infrastructure. Supervising staff coding in Python, R and using GIS, SQL.• Data Science. Overseeing several large data science projects, from data collection, data modeling, data engineering to data viz and data storytelling. With healthcare and higher education data. • Alliance Partnerships and Committees. Managed ADEA’s Policy and Research Advisory Committee that provides insight and perspective on current and emerging issues in dental education.
EDUCATION
Academia de Studii Economice din București
BA
George Mason University - Schar School of Policy and Government
PhD
Academia Istropolitana Nova
Graduate Certificate in Applied Economics
The Johns Hopkins University - Paul H. Nitze School of Advanced International Studies (SAIS)
Graduate Diploma, First Year of MA in International Studies
Diplomatic Academy, Vienna & University of Vienna
Master of Advanced International Studies (Cooperative Degree Program)
ABOUT EMILIA ISTRATE
Value creation and communication are not tactics, but part of a multi-dimensional strategy. It’s about delivering ROI and brand value for your clients or members and your organization through a mix of research and strategic planning, data science and highly personalized service. Organizations can no longer afford to take customer loyalty for granted. Outside forces (political, technological and economic) have fueled disenfranchisement with the status quo. If we want to energize our client base and generate a competitive advantage in this era of uncertainty, we need to rebuild trust by offering exclusive value and the communication tools that ignite raving brand ambassadors. MY APPROACH TO VALUE CREATION & COMMUNICATION: Data drives value and value needs communication to deliver brand value. Engaging with clients, members and partners is about telling the value story behind the research and the data. Building value starts by asking their needs before offering our solutions. Gaining and sustaining credibility involves active listening and consistent follow-through. Constant engagement happens when we reaffirm the heartbeat of our clients and members’ WHY. HOW I ACTIVATE ENGAGEMENT: STORYTELLING: I use my data superpowers to create value and craft brand messages that communicate a compelling narrative through words, numbers and visuals. PUBLIC SPEAKING: I aim to make a big impression by simplifying complex ideas and delivering them in a way that motivates, “edu-tains” and compels activism. COALITION BUILDING: I find common ground by unifying diverse perspectives and demonstrating the value of achieving more together. ABOUT ME: I inspire enthusiasm. I invite authentic sharing. I analyze with purpose. I engage with humor. I accelerate action.
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