Emet Cohen
- Role
- Senior Director, Broker Digital & Operational Experience at Cigna Healthcare
- Location
- Malibu, CA, US
- LinkedIn followers
- 500 followers
About Emet Cohen
Business operations and Product strategist, leveraging digital tools to provide…
Experience
Senior Director, Broker Digital & Operational Experience
Oct 2018 — Present
Agile Experience Group Owner with responsibilities at Stakeholder level, responsible for the financial allocation, portfolio planning, 3-5 roadmap strategy development, ROI, and execution of the digital broker and operational experiences- Leadership Collaboration across the matrix environment as we build and launch new broker digital tools, products and capabilities - Responsible for Broker Digital Portal Experience and engagement - Spearheaded and Operationalized a centralized a broker communication governance across all lines of business - Two successful platform migrations for Broker Compensation platform, and other technology tool implementations for Broker Digital Portal - Contracted/invested in multiple tech platforms to increase utilization, engagement and improve CRM data management efficiencies - Increasing client acquisition through digital tools and broker segmentation, and building an omni-channel for a personalized experience and driving better behavior with our partners- Launched a new digital training platform for brokers with personalized learning journeys to optimize understanding of products and driving affordability - Operationalized broker engagement across the organization by standardizing tools and resources throughout the Sales markets
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