Emese Diana Prochorow

Media & Analytics Manager Otc @Sandoz

Munich, DE

Strategic planning and execution of omnichannel full-funnel media campaigns for market-leading brands such as ACC and LoranoPro in the OTC products sector• Lead of the first influencer marketing pilot for Sandoz Germany (TikTok & Instagram), ensuring compliance with regulatory requirements and working closely with external agencies and internal stakeholders (including Brand Management, Sales, Procurement, Legal, and Medical) to maintain a consistent brand presence • Identification and evaluation of digital touchpoints for targeted engagement throughout the patient journey - covering eCommerce initiatives as well as pharmacy and professional channels• Conducting market and competitor analyses to derive strategic recommendations for brand positioning and target audience alignment

Maastricht University School of Business and Economics

Master's degree, Strategic Marketing

University of Mannheim

Bachelor's degree, Economics (BWL)

University of Glasgow Adam Smith Business School

Bachelor's degree, Business, Management, Marketing, and Related Support Services