Elodie Mescam
Head of Digital Marketing Connected Solutions Business Line @Michelin
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WORK HISTORY
Head of Digital Marketing Connected Solutions Business Line @Michelin
London, GB
Michelin Connected Solutions: MICHELIN Connected Fleet, Michelin Mobility Intelligence, Truckfly, Watèa etc- Oversee digital marketing activities for CXS entities and develop/align digital marketing strategy, guidelines, and frameworks across all CXS regions, considering regional sales and digital lead generation- Main contact for Michelin central teams on digital strategy- Collaborate with Customer engagement Director for digital support- Create quarterly plans with regional digital leads and provide regional support- Establish key performance indicators and improve continuously- Create and implement synergy with the Michelin B2B website- Lead CXS Digital Marketing network and promote best practices- Define standard digital tools and integrate with CRM.DIGITAL MARKETING MISSIONSupport business growth through digital marketing activities and channels to improve the customer experience and drive a more customer-centric approach to move them along the buying cycle and give them a life-changing experiences with unique data composite.
EDUCATION
Université Paris 8
Master's degree, Digital Communication and Project Management
Fashion Institute of Technology
Certificate of Achievement in Sneaker Essentials , SNEAKERS INDUSTRY
University Paris 8, France
Bachelor's degree, Information and Communication
Kaplan international, N.Y
English and Business English
SKILLS
ABOUT ELODIE MESCAM
As a Digital Marketing professional with over a decade of international experience, including work within a web agency environment coordinating digital B2B strategies, I maintain a strong and transferable skill set. These include, content management, video production, strategy development, email marketing, SEO, HTML and website development. From earlier experience in digital and audio-visual project management to current employment as Digital Marketing Manager with Masternaut, I maintain a genuine passion for the industry, applying a creative and innovative approach to develop new ideas in support of business growth. As a hands-on, practical and operationally astute individual, I remain focused on the objectives to deliver exceptional results. I demonstrate great leadership of high performance client teams, offering inspiration, mentorship and influence towards achieving both individual and collective objectives and growth targets. I am well versed in developing and maintaining internal and external relationships, and I pride myself on my approachable nature and high sense of integrity. I enjoy being presented with challenges, working under pressure in fast paced environments to deliver engaging and effective campaigns and initiatives. I work proactively to understand the market and its competition, identifying trends and market gaps to optimise opportunities. With a strategic mindset, I lead projects effectively and efficiently through to completion, remaining mindful of customer journeys and experiences. I am looking to improve my networks and explore new work opportunities that can benefit from my transferable skill set. I look forward to connecting with you!
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