Emerson Latham
Social Content Strategy at People Inc.
- Role
- Manager, Social Content Strategy at People Inc.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Emerson Latham
I lead data-driven content strategies and social programming that drive revenue, engagement, brand growth. By blending creativity with analytics, I develop promotion plans around key shopping holidays and events, forecast trends, and implement social-first content that boosts purchase intent and measurable results.I\'ve worked with some of the most iconic brands including People, Travel + Leisure, InStyle, Real Simple, Food & Wine, Parents, and more — managing content workflows and collaborating across teams to deliver impactful commerce social content.
Experience
Manager, Social Content Strategy
Jul 2025 — Present · NC, US
Formerly Dotdash Meredith.Extensive experience leading data-driven content strategies and innovative social programming across digital platforms. Skilled in crafting compelling social copy, driving creative ideation, and fostering cross-functional collaboration to produce engaging content that boosts brand awareness and purchase intent. Proven expertise in analyzing platform performance and audience behavior to optimize reach and engagement. Adept at managing content production workflows, aligning strategic vision with operational execution, and managing social media strategist. Passionate about leveraging emerging social trends and analytics to expand digital footprints and deliver measurable results.
Education
Iowa State University
Minor, Spanish
Iowa State University
Bachelor's degree, Journalism
Universidad de Sevilla
Spanish Culture
Iowa State University
Minor, Apparel merchandising and design
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