Erik Melander
Product Management Director @ Zillow | Expert in Driving User-Centric Solutions & Scalable Growth
- Role
- Director of Product Management - Rentals at Zillow
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Erik Melander
Product management leader with proven expertise in building effective teams and creating innovative products to solve real-world problems coupled with powerful go-to-market strategies. Led Product, Marketing, and Engineering teams in companies ranging from small startups to 80k person fortune 50 public companies.Broad industry experiencing including two-sided and multi-sided real estate marketplaces, financial services, mobile advertising, online printing, and wireless communication systems.
Experience
Director of Product Management - Rentals
Feb 2023 — Present · Seattle, WA, US
Lead a high-performing product team that is responsible for driving the product strategy and roadmap for the Zillow Rental Manager (ZRM) platform (web, iOS, and Android) that provides landlords and property managers the ability to find renters, screen applicants, craft custom leases, collect rent, manage maintenance tasks, purchase insurance, and more.Highly collaborative, cross-functional role that involves developing the long-term product vision and building alignment across key stakeholders including Research, Design, Product, Engineering, and Marketing.The Zillow rental network comprised of Zillow, Trulia, and Hotpads represents that largest rental marketplace in North America.
Education
Northwestern University - Kellogg School of Management
MBA, Marketing, Entrepreneurship
Michigan Technological University
B.S., Electrical Engineering
Skills
- Advertising
- Budgets
- Landing Page Optimization
- Lead Generation
- B2b
- Direct Marketing
- Remarketing
- Mobile Devices
- Omniture
- Go-to-Market Strategy
- Web Analytics
- Integrated Marketing
- Marketing Management
- Market Analysis
- Email Marketing
- Online Advertising
- Strategy
- E-Commerce
- Google Adwords
- Sales
- Ppc
- Analytics
- Business Strategy
- Management
- Product Management
- New Business Development
- Business Development
- Strategic Partnerships
- Digital Marketing
- Entrepreneurship
- Affiliate Marketing
- Business Planning
- SEO
- Competitive Analysis
- Start-Ups
- Saas
- Market Research
- Sem
- Multi-Channel Marketing
- Product Marketing
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