Emanuele Lancelli

Commercial Analytics Leader @METRO Italia

San Donato Milanese, IT

Strategic Analytics Lead: Serve as the analytical backbone of the Commercial Department, transforming complex data into actionable insights that guide commercial planning and category performance.Category Partnership: Partner closely with Category Managers to develop and track category roadmaps, support assortment reviews, and drive data-informed merchandising strategies.Performance Reporting: Build and present Category Scorecards to senior stakeholders, enabling performance-driven decisions aligned with commercial KPIs.Business Case Development: Design business cases and evaluate the impact of key commercial initiatives, ensuring ROI accountability and continuous optimization.Cross-Functional Alignment: Collaborate with FP & A on sales forecasting, planning, and variance analysis to align financial and commercial objectives.KPI Framework Design: Define and embed critical performance metrics—such as invoice and recurring penetration—into Salesforce and other automation tools to enhance decision-making.Panel & Assortment Analysis: Assess the effectiveness of national and local product panels using advanced KPIs, identifying opportunities for additional business growth.Team Leadership & Development: Manage and develop a high-performing analytics team, fostering a culture of ownership, clarity, and continuous improvement.

Università degli Studi di Bergamo

Bachelor Degree in Public and Institutional Mass Communication

Università degli Studi di Milano

Master Degree in Marketing, Economics and Corporate communication

ISCTE Business School

Erasmus student

Itis Galileo Galilei

Information technology technician