Emanuela Ceccobelli

Crm Arm Manager @Vorwerk Italia

Milan, IT

Reporting to the local Head of Digital Unit and in close collaboration with the Global CRM Director, my objective is to start up and run the local Customer and Advisor Relationship Management (ACRM) team.Key activities:• Define the ACRM business strategy, acting as a focal point between stakeholders (marketing & communications, e-commerce, social media, customer service, direct sales, service points) • Design Customer and Advisor Journeys in collaboration with the ACX Manager and detailed user stories to support leads nurturing, prospects conversion, Customers/Advisors retention, reactivation and advocacy• Support NPS/surveys management to measure Customer and Advisor Satisfaction • Creation of the 360° Customer and Advisor view for the activation of 1to1 automated marketing campaign (data collection rules, data source mapping, identity matching, profile enrichment, GDPR compliance)• Leading the project to implement a new Customer Engagement and Marketing Automation tool (SAP Emarsys) and a Customer Data Platform (key referent for CRM Central team, IT and Business)• Acting as a change agent for the organization to help leverage on 1to1 marketing opportunities and automation

Growth Program

Marketing

Audrey Cohen College, New York

Certificate in Communication & Marketing, Marketing

CESMA Executive Education

Executive Master in Marketing & Sales Management, Marketing/Marketing Management, General

The Nottingham Trent University@ESE, Milan, Verbania

BA in International Business spec. Marketing, Business/Managerial Economics

MIT Professional Education

Executive course - Applied Business Analytics, Business Intelligence

Digital Coach

Master in Digital & Social Media Marketing, Marketing

24ORE Business School

Master in Marketing Automation and CRM Strategy

The CX Academy

Professional Certificate in CX, Customer Experience

Liceo G. Spezia, Domodossola (VB)

Maturità Scientifica (Piano Nazionale Informatico)