Emanuela Collevecchio
Digital Lead @WPP Media
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WORK HISTORY
Digital Lead @WPP Media
Strategic Direction: Lead comprehensive digital strategy and media planning across the full marketing funnel.• Client & Network Management: Serve as the primary liaison for clients and international agency networks.• Innovation & Project Leadership: Drive continuous digital innovation, implementing advanced solutions (e.g, AI, data clean rooms, retail media) and data-driven projects.• Team Supervision: Manage and mentor a team of digital planners.• Multi-Channel Execution: Oversee multi-channel digital campaign execution and optimization (Social, Programmatic, Search, CTV, etc.).
EDUCATION
Alma Mater Studiorum – Università di Bologna
Bachelor's degree, Oriental History, Culture and Civilizations
Universitat de Barcelona
Erasmus, Geografia i Història
Teramo Catering
Master's Degree, Industrial Production Technologies/Technicians
Barcelona Universitari Club (BUC)
HISTORY
Università degli Studi di Teramo
Master's degree, Artistic Production and New Languages
SKILLS
ABOUT EMANUELA COLLEVECCHIO
Highly results-oriented and meticulous professional with a robust and comprehensive background in digital advertising strategy, trading, and consultancy. My extensive experience spans diverse sectors including Automotive, FMCG, and Fashion & Beauty, successfully delivering impactful campaigns for a broad portfolio of prominent clients such as Nestlé, Lavazza, D&G, Hyundai, Nissan, Kia, Mitsubishi, Hankook, Euromaster, Molinari, Kidult Mabina, Ariston, Sisal, and Multioutlet.Possessing deep expertise particularly honed in programmatic advertising, I currently serve as Digital Lead for the top-tier client, Nestlé, within a major media agency.My diverse background also encompasses proven experience in press office activities, communication strategies, and product placement for clients such as Hasbro, Paramount Home Entertainment, and Florian Metateatro. This breadth of experience has honed my skills in media relations, events organization, teaching, and project management, extending to performing arts.I hold a Master\'s degree with distinction in Communication Science and a Bachelor\'s degree in Oriental History, Culture, and Civilizations. My profile is further strengthened by a strong command of English and advanced proficiency in Spanish.
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