Emanuel Bugia
Founder @Ody
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WORK HISTORY
Founder @Ody
Berlin, DE
We build the IRL infrastructure for community-led brands.ODY is a hybrid agency and real-world community engine – connecting people, brands, and places through modular and scalable formats.We turn brands into movements by designing unforgettable high-touch experiences rooted in culture, purpose, and connection.Key Achievements:IRL Formats & Community Building-Built a national partner network of community hubs across 6+ major cities-Developed signature formats like Motion & Chill – a multi-sensory Experience for brands like Sunday -Natural and Therabody -Launched the ODY Hub Format – a plug-and-play community setup enabling modular activations in stores, gyms & public spaces (e.g. KaDeWe Activation, HYROX World Series)-Created recurring ritual formats like ODY Pulse (interval training) & ODY Awake Run Club (Monday morning runs) to build weekly touchpoints with 500+ active participants-Designed & executed brand activations with Sunday Natural, Therabody, On, KaDeWe, Sony Music and others-Established ODY as a trusted experience partner in Germany’s running, wellness & recovery spaceCreator & Campaign Management-Built an athlete & creator agency representing talents in running, wellness & lifestyle-Connect creators with aligned brands to activate campaigns across TikTok, Instagram & IRL-Planned and executed brand collabs for creators with On, Therabody, Blackroll, Gerolsteiner, Unilever, AG1, Brooks and more-Developed end-to-end campaigns from seeding & UGC to live events and community storytelling
EDUCATION
Städtische Berufsschule für Groß- und Außenhandel
Groß- und Außenhandelskaufmann
ABOUT EMANUEL BUGIA
I’ve always been drawn to building – even when it wasn’t part of the job.At Westfalia, I created a premium air-freight category from scratch and added €2M in new revenue.In the middle of the pandemic, I co-founded Baylex – supplying certified medical goods and operating COVID test centers.At REALIZE, I helped drive the shift from physical to digital events – and realized my real passion lies in creating offline experiences.Later, I joined Rohlik / Knuspr to build enablement systems for fulfillment, store, and customer service teams across 5 countries – rolling out SOPs, onboarding frameworks, and learning platforms group-wide.At Enpal, I worked at the intersection of Product, Ops, IT, and Field – standardizing communication and training across international teams and leading the development of onboarding systems for foreign technicians using AI-based simulations and interactive video training.Today, I combine this experience into something of my own:With ODY, I build real-world formats that bring people together – social runs, recovery experiences, brand activations.Always with one goal: turning attention into connection and visibility into real-world brand presence.If your brand wants to show up where life happens – let’s talk.
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