Eman Khallouf
Chief Commercial Officer @Khateera
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WORK HISTORY
Chief Commercial Officer @Khateera
EDUCATION
Jami'at Al Al-Bayt
BA, Educational sciences
ABOUT EMAN KHALLOUF
A digital advertising and branded content expert with more than 13 years in digital marketing and publishing in the MENA market, with strong understanding of the brands needs as well as consumer behavior online In my last 5 years of my experience my focus was on story telling working closely with brand to create the connection needed with the consumer and have a bond between the consumer and brand equity creating loyalty and more understanding of the benefits of the products With the ever changing online advertising world big part of my job is to make sure that we are adapting to the changes and requirements with the new world, moving from the traditional display advertising to more interactive solutions on multiple platforms; introducing native advertising that can work closely with the stories we build; the story the brands needs, interactive rich media solutions for mobile environment as well as introducing programmatic advertising to maximize the monetization opportunities for available inventory
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