Emad Akhtar
Ecommerce Consultant @YM INC.
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WORK HISTORY
Ecommerce Consultant @YM INC.
Oversaw digital merchandising and optimization for 8+ fashion brands under YM Inc, managing over SKUs across apparel, accessories, and seasonal collections- Developed and executed eCommerce strategies that increased online revenue by 22% YoY, focusing on mobile-first design and user experience- Led cross-brand promotional campaigns, coordinating launches across Urban Planet, Suzy Shier, and Bluenotes, resulting in 15% uplift in multi-brand cart value- Implemented advanced filtering, search, and personalization features to reduce bounce rate by 30% and improve product discovery- Integrated Shopify and custom CMS platforms with inventory and fulfillment systems to streamline operations across 650+ retail locations- Conducted weekly A/B testing on homepage layouts, product bundles, and checkout flows, driving a 12% increase in conversion rate- Collaborated with marketing and creative teams to align digital storefronts with seasonal campaigns, influencer activations, and in-store events- Ensured compliance with Canadian accessibility standards (WCAG 2.1) and privacy regulations (PIPEDA), maintaining trust across all digital channels
EDUCATION
Amity University
Bachelor of Technology - BTech, Computer Science
Niagara College - Toronto
Postgraduate Degree, International Business Management
ABOUT EMAD AKHTAR
Marketing Manager and Website Developer with nearly 6 years of experience leading digital…
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