Ema Fairhurst

Regional Manager @Mccurrach

GB

As Regional Manager for the South West on the Unilever Grocery account, I lead a team of Territory Managers and Sales Developers across major grocery retailers to deliver exceptional in-store execution and commercial performance.My role focuses on driving category growth, ensuring excellence in availability and visibility, and delivering against Unilever’s strategic objectives at store level. I coach and develop a high-performing team to consistently exceed KPI targets across distribution, promotional compliance, and sales uplift.Key responsibilities and achievements include:Leading a regional team to deliver consistent results across all core grocery customers.Translating head office strategy into clear, actionable field execution plans.Partnering with store and regional contacts to maximise brand presence and ROI.Identifying growth opportunities through data insight, trend analysis, and competitor monitoring.Building a culture of accountability, motivation, and performance excellence within the team.This role allows me to combine my passion for leadership, field operations, and commercial strategy while representing one of the UK’s most recognised FMCG portfolios.

REPs - The Register of Exercise Professionals

Level 3 Personal Trainer

REPs - The Register of Exercise Professionals

Level 2 Certificate in Planning and Delivering Gym Based Exercise

REPs - The Register of Exercise Professionals

Pre & Postnatal Coaching Certification