Em West
Content Manager @So Energy
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WORK HISTORY
Content Manager @So Energy
As the Content Manager at So Energy, I lead the strategy and execution of our website, ensuring it delivers a seamless, high-performing customer experience. From planning and creating landing pages to updating global banners and optimising content in line with SEO best practices, I own the end-to-end website experience. I collaborate closely with internal teams to support campaigns, improve user journeys, and drive customer acquisition.Alongside this, I also lead the organic social media strategy and execution, creating engaging content that builds brand awareness and drives customer engagement. I oversee content production across key platforms, ensuring our storytelling reflects So Energy’s mission in the renewable energy space and supports wider business goals.
EDUCATION
Premier Global NASM
Personal Trainer and Nutritionist
Bournemouth School For Girls
Graphic Design
ABOUT EM WEST
I’m a creative with a corporate edge, shaped by years of working in large organisations and learning how to balance ideas with impact. Starting my career in talent gave me a strong people-first approach, which still underpins how I work today. Over time, I upskilled and transitioned into marketing, where I now work as a Content Manager, combining strategy, creativity, and execution.I have a real passion for video and content creation and love storytelling in all its forms - especially when it helps bring brands, ideas, and values to life across different platforms. Sustainability is a personal and professional interest of mine, and it’s what brought me to So Energy. Working in a purpose-led industry allows me to create content that not only engages, but genuinely matters.Creative, curious, and collaborative - I enjoy building content that connects with people while delivering real business value.
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