Em Skow
Associate Director of Marketing and Communications @The Aspen Institute
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WORK HISTORY
Associate Director of Marketing and Communications @The Aspen Institute
Washington, DC, US
Sparks curiosity and inspires action through marketing and communications strategies for the Aspen Leadership Seminars department. Working closely with Business Development, Growth, and Program teams, to enhance brand recognition, accelerate department growth, refine seminars execution, expand thought leadership, and improve market positioning within the leadership development and executive education communities. Key workstreams include- Marketing & Communications Strategy - Messaging & Branding - Content Strategy & Development - Social Media & Paid Media - Email Marketing - Digital Marketing & Website Management - Stakeholder Management - Market Research & Strategy
EDUCATION
Charles University
Central European Studies
Miami University
Bachelor of Arts, English, Creative Writing, European Studies; Magna Cum Laude & Phi Beta Kappa
Georgetown University
Master's, PR and Corporate Communications, 4.0 GPA
ABOUT EM SKOW
Engaged and people-savvy communications professional with a passion for developing audience-focused, integrated marketing strategies that inspire action and build community. With a proven track record of account growth and team cultivation, there is little I enjoy more than finding out what makes people think, feel, and do in order to connect and spur them to action.At the Aspen Institute, I use my passion for honest, clear communication to create targeted marketing campaigns to support the Executive Leadership Seminars Department\'s various leadership development seminars; all with the goal of fostering values-based leadership across corporate, non-profit, arts, and government sectors. Beyond my professional life, I\'m an avid supporter of the arts and an explorer of global cultures. Let\'s connect and inspire together!DEGREES- Master degree, Public Relations and Corporate Communications - Georgetown University, 2019 - Bachelor\'s Degree, English: Creative Writing with a Minor in European Area Studies - Miami University, 2010INTERESTS:Arts communication, travel, food, wine, exploration, the performing arts, all things Chicago, singing, photography, social media, creative writing, fishing, the great outdoors, hockey, and conservation
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