Emily Barken
Assoc. Brand Manager Health & Wellness | Bimbo Bakeries USA
- Role
- Associate Brand Manager at Bimbo Bakeries USA
- Location
- Ithaca, NY, US
- LinkedIn followers
- 500 followers
About Emily Barken
Passionate about forging meaningful connections between consumers and the brands they love. With a unique blend of brand management and social media expertise, my skillset lives at the intersection of creative strategy, innovation, online community building, GTM and data-driven insight.
Experience
Associate Brand Manager
Nov 2022 — Present
Develop brand\'s annual marketing plan, objectives, and opportunities. Oversee paid media strategy, KPI tracking and strategic creative development.Partner with internal cross functional teams to drive retail sales in retail and DTC.Manage R&D timelines, pull consumer insights and data trends and working with internal partners to drive innovation projects. Execute creative and strategy for organic social and email marketing initiatives.
Education
Ithaca College
Bachelor of Science (B.S.)
2013 — 2017
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