Elyse Hammett

Vice President of Marketing and Communications @Community Foundation For Greater Atlanta

As the marketing leader, ultimate accountability for the Foundation’s reputation and brand starts and stops with me. Through strategies that elevate and enhance the Foundation’s visibility and image among all constituencies - potential and current donors, professional advisers, nonprofit directors, news media, civic and community leaders - my team and I work to educate these publics about the Foundation’s role in addressing key community needs through online and offline communications channels and more than 30 bespoke events annually. In all these efforts, accountability calls for setting measurable objectives based on research, and then reporting return on investment to senior staff, as well as the Board. • Develop, implement, and manage the Foundation’s internal and external communications strategies with a focus on promoting key messages to various constituencies. Tracks the return on these efforts, learns from each stakeholder event, and builds upon those success factors to continuously improve the results of the marketing and PR efforts. • Development of an annual comprehensive marketing communications plan, with an emphasis on public relations strategies and tactics for the various activities of the Foundation. Manage the budget with a keen eye for return on investment and analytics. • Drive the strategic messaging, communication copywriting, and production of all communication channels: annual reports, newsletters (print and electronic), website, press releases, grant guidelines, special reports, fact sheets, special events, all social media channels, philanthropy materials, and other materials as necessary. • Plan and implement community events such as annual meetings, press conferences, community briefings, special receptions, and other opportunities for community dialogue. Parlays these opportunities to link them to earned media coverage and social online communications.** Began role as substitute CMO in July, began VP position in December.