Elyse Bunbury
Senior Paid Media Director, Dollar Shave Club
- Role
- Associate Media Director at Mckinney
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Elyse Bunbury
Hi, I’m Elyse Bunbury.Five years ago, I relocated to North Carolina to help launch McKinney’s in-house programmatic trading desk, Blackwell Trading Co.(BTco). Since then, I’ve led its evolution into a high-performing, revenue-generating team that I’m proud to manage today.BTco was built to bring transparency, efficiency, and strategic rigor to programmatic media buying. We activate across all major digital channels with one goal in mind: driving meaningful performance that meets — and often exceeds — our clients\' business objectives.My leadership style is relaxed yet driven, combining a calm environment with high expectations for performance. I focus on strong foundational training so every team member can grow into a confident, independent decision-maker. The goal is to build a team that doesn’t need me in the day-to-day — and I consider it a win when they don’t.Before joining McKinney, I worked at LAVIDGE as a Digital Media Specialist, where I developed strategic media plans and recommendations to support client growth across industries. I also executed those plans hands-on, leveraging paid social and paid search platforms to deliver results. My background in programmatic trading sharpened my ability to analyze data and optimize campaigns to effectively reach and exceed client KPIs.
Experience
Associate Media Director
Feb 2022 — Present · Durham, NC, US
Education
Arizona State University
Bachelor of Science (B.S.), Marketing
2011 — 2015
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