Elyse Lesley
CMO and Head of Franchise Development for U.S. Personal Banking, Citi
- Role
- CMO and Head of Franchise Development for U s Personal Banking at Citi
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Elyse Lesley
At Citi, our business is driven by people. We are colleague-focused and client-centered – which is why we continue to build on over 210 years of experience enabling growth, and why I love what we do. We’re a bank with a soul and I strive every day to make every client’s progress my passion. For over 10 years at Citi, I’ve had the pleasure of supporting many of our U.S. consumer businesses – from mortgage and retail banking to our card franchises and wealth management – alongside hundreds of talented marketing professionals. Through this experience, and over 20 years in the industry, I’ve developed a strong background in strategy development and implementation – delivering business results, improving client experience, and driving client-centric business innovation.In my current role as Head of U.S. Personal Banking Marketing and Franchise Development, I am responsible for guiding teams toward delivering on our shared objective of building a world-class, data-oriented marketing organization. We’re enabled by a digital-first mindset, leveraging the most advanced marketing technology to create engaging and personalized customer experiences. Additionally, I oversee how U.S. Personal Banking supports Citi’s efforts to drive economic progress for all through our centralized Financial Inclusion team. Delivering innovative solutions to provide access to affordable and fair banking, we are working to best meet the needs of the communities we serve.
Experience
CMO and Head of Franchise Development for U s Personal Banking
Oct 2021 — Present · Charlotte, NC, US
Education
The University of North Carolina at Chapel Hill
Master of Business Administration (M.B.A.)
1997 — 1999
Vanderbilt University
Bachelor of Science (B.S.), Mathematics and Computer Science
1989 — 1993
Skills
- Financial Modeling
- Business Process Re-Engineering
- Team Leadership
- Financial Analysis
- Strategic Communications
- Corporate Strategy Formulation
- Incentive Programs
- Analytics
- Business Strategy
- Strategy
- People Management
- Customer Satisfaction
- Recruiting
- Advertising
- Sales Management
- Net Promoter Score
- Digital Strategy
- Marketing Communications
- Marketing
- Leadership Development
- Target Marketing
- Reporting & Analysis
- Customer Experience
- Customer Segmentation Strategy
- Digital Marketing
- Sales Process
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