Elyse Kossin
Data Driven Consumer Marketing Executive
- Role
- Vice President, Digital Sales and Optimization at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Elyse Kossin
Experienced leader in the media industry with proven financial, strategic and marketing skills. Extensive experience employing quantitative tools, including financial modeling, forecasting of consumer metrics and analysis of industry trends, to inform and recommend critical business decisions. Managed and drove decision making on all areas of customer lifecycle, including acquisition, retention and CRM programs, to drive profitability.
Experience
Vice President, Digital Sales and Optimization
Dec 2022 — Present
Education
NYU Stern School of Business
Master of Business Administration (MBA), Finance, Marketing and Entertainment, Media & Technology
2001 — 2003
Binghamton University
Bachelor of Arts (B.A.), Mathematics and Economics
1993 — 1997
Skills
- P&L Management
- Customer Relationship Management (Crm)
- Consumer Marketing
- Forecasting
- Management
- Executive Management
- Customer Acquisition
- Leadership
- Direct Marketing
- Marketing
- Analytics
- Online Marketing
- Marketing Strategy
- Customer Retention
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