Elyse Fijat

Experience

1. Head of Marketing & Ecommerce Strategy, Shopbop Fba

   Amazon

   May 2022 — Present

   Set and led the end-to-end marketing & ecommerce strategy for Shopbop on Amazon, owning full-funnel performance and merchandising across traffic acquisition, engagement, conversion, and revenue growth for a high-visibility e-commerce channel.• Directed flagship tentpole initiatives, including Prime Day and Holiday campaigns, overseeing strategic planning, cross-functional execution, and executive reporting; delivered a 40% year-over-year increase in site visibility and outsized performance during peak retail periods.• Built and scaled a co-op marketing program from the ground up, increasing brand participation by 475% year-over-year while expanding funding, improving partner engagement, and amplifying brand awareness.• Served as an advisor to the CMO, delivering weekly executive-level performance reviews and strategic recommendations grounded in customer, traffic and conversion analytics on behalf of FBA Marketing.• Owned a multi-million-dollar annual marketing budget, driving investment strategy through ads and creators with ROI accountability across internal teams and external agency partners.• Led cross-functional collaboration with Engineering, Creative, Merchandising, and Copy leadership to launch new creative capabilities and platform enhancements, improving customer experience and operational scale.• Partnered with Buying and Planning on monthly promotion and deal strategy to drive sales, create brand awareness and leverage excess inventory.• Built, mentored, and scaled a high-performing marketing team, establishing performance standards, development plans, and operating rhythms to elevate execution and leadership depth.

Education

• LIM College

  BBA, Fashion Merchandising

  2008 — 2010