Elysa Viti
Manager, Partnership & Affiliate Marketing @HelloFresh
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WORK HISTORY
Manager, Partnership & Affiliate Marketing @HelloFresh
Toronto, ON, CA
Own and scale high-impact growth channels across HelloFresh Canada’s portfolio, leading affiliate marketing, strategic partnerships, and Gift Cards & Flyers for HelloFresh, Chefs Plate, and Factor. These channels represent some of the largest and fastest-growing acquisition drivers in the business- Drive 300K+ new customers to HelloFresh Canada brands through affiliates, partnerships, and GC & F initiatives- Lead Affiliate strategy across three brands, driving significant YoY growth (HelloFresh +64%, Chefs Plate +10%, Factor +106%), establishing Affiliate as the #1 activation growth driver in Canada and contributing 18% of total growth channel activations YTD- Own Gift Cards & Flyers strategy, generating +$800K in incremental volume and +133% pipeline expansion YTD, delivering consistent YoY activation growth- Manage multi-million-dollar budgets across three brands, optimizing spend efficiency, reducing cross-brand cannibalization, and ensuring all initiatives are ROI-positive through disciplined, data-driven decision-making- Own partner strategy end to end, including negotiation, deal structure, campaign execution, and optimization; launch high-impact barter and acquisition campaigns with leading DTC brands- Drive measurable lift across customer acquisition, conversion rate, average order value, and customer lifetime value through strategic partner alignment and audience-first campaign design- Lead and mentor a high-performing team of five, setting strategy, developing talent, and fostering strong execution and accountability- Own Factor B2B with the goal of unlocking thousands of dollars in incremental revenue- HelloFresh Group Customer Impact Award winner (Q4 2025).
EDUCATION
Humber College
Diploma in Media Communications, Emphasis in Media Business
University of Guelph
Honours Bachelor of Applied Arts, Communication and Media Studies
ABOUT ELYSA VITI
Growth Marketing Manager owning and scaling high-impact growth channels across HelloFresh, Chefs Plate, and Factor in Canada. I lead affiliate marketing, strategic partnerships, and gift card & flyer initiatives that drive customer acquisition at scale.I’ve driven 300K+ new customers to HelloFresh Canada brands, building Affiliate into a leading activation growth engine and Gift Cards & Flyers into a consistent source of incremental growth, helping position Canada as a top-performing market globally.I manage multi-million-dollar budgets across three brands, making data-driven decisions to maximize ROI and efficiency. I own partner strategy end to end, from negotiation to launch and optimization, delivering high-impact campaigns with leading DTC brands that drive measurable lift across customer acquisition, ROI, CVR, AOR, and CLV. I’m also a people leader and mentor to a high-performing team of five, and recently expanded my scope to include B2B, focused on unlocking incremental revenue for Factor.Looking to partner with the HelloFresh brands? Let’s connect.
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