Ely García
Digital marketing strategist | Consultant | Funnel expert | Lead generation | I create connections that generate sales.
- Role
- Digital Marketing Director - Strategy, Innovation and International Expansion at Ofima Software ERP
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Ely García
Professional digital marketing consultant and strategist, with 12 years of experience in…
Experience
Digital Marketing Director - Strategy, Innovation and International Expansion
Apr 2024 — Present
As Digital Marketing Director at Ofima SAS, I lead the comprehensive digital marketing strategy with a focus on digital transformation and sustainable growth. Throughout my tenure, I have implemented innovative strategies that have increased brand recognition by 40% and improved the acquisition of qualified leads by 30%, significantly contributing to the company\'s profitability. From the creation and execution of multichannel marketing plans to the consolidation of strategic alliances with media and influencers, I maximize Ofima\'s visibility in key markets.A crucial part of my role has been the international expansion of Ofima, where I led the opening of new markets in Mexico and the United States, promoting the launch of Ofima PRO, a version of the ERP software optimized for SMEs. Thanks to the adaptation of our technological solutions to local needs, we managed to ensure a 75% adoption rate in the first six months in these markets. I also lead multidisciplinary teams, promoting a collaborative work environment and driving innovation to achieve ambitious goals.My experience includes the comprehensive management of communication campaigns, from planning to execution, aligning each action with corporate objectives to strengthen the brand image. I have an advanced command of digital marketing platforms such as Google Ads, Meta, TikTok and Yahoo, which allows me to manage effective campaigns and measure their impact accurately. For data analysis, I use tools such as Google Analytics, SEMrush and Zoho, and manage projects with Monday.com, ensuring effective planning and compliance with deadlines.
Education
DIGITAL MARKETER
Content Marketing Mastery
2016 — 2017
IMPEL MEXICO
Coach Ejecutivo
2018 — 2018
Universidad de Medellín
Comunicadora Grafica Publicitaria, Comunicadora Grafica Publicitaria
Universidad de Medellín
Comunicador Gráfico Publicitario
2009 — 2013
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