Elyce Gronseth

About Elyce Gronseth

Marketing professional. MBA from the University of Florida. Lover of travel, community…

Experience

1. Assistant Director of Marketing & Communications

   Ent Center For The Arts

   Jul 2022 — Present · Colorado Springs, CO, US

   Full scale marketing and strategy leadership and implementation for Ent Center Presents, Theatreworks, Galleries of Contemporary Art (GOCA), segments of the UCCS Department of Visual and Performing Arts and community rental offerings-Digital and print advertising; ex: radio/TV/newspapers/social/search engines/direct mail-Media buying-Public/media relations; ex: press releases, interviews, appearances, public announcements-Social media; run facility accounts, regular check-ins with subunit accounts, and host takeovers on external accounts-Email communications-Renewal campaigns-Website maintenance-Design work-Content creation: writing and photography/video-Audience engagement collateral; ex: programs, photo opportunities and props, visual dramaturgy, etc-Project management for commercial film shoots-Data analysis; ex: benchmarking historical data, creating systems to attribute marketing campaigns to goals, development of audience personas, etc-Market research; ex: pricing, audience building, subscription best practices, facility activation, etc-Partnership development with internal/external stakeholders, and community members-Development of corporate sponsorship levels and cultivation of leads within the regional network-Reporting for executive level staff members; boards upon request-Currently oversee two marketing employeesMember of the UCCS Student Affairs Strategic Plan Steering Committee; subgroup Engagement and Belonging

Education

• University of Florida - Warrington College of Business

  Master of Business Administration (MBA)

  2016 — 2018

• University of Florida

  Bachelor of Arts (BA), Art History, Criticism and Conservation

  2012 — 2014

• Santa Fe College

  Associate of Arts (AA), Art History, Criticism and Conservation

  2010 — 2011

Skills

• Art History
• Travel
• Proofreading
• Customer Relationship Management (Crm)
• Public Speaking
• Creative Writing
• Advertising
• Management
• Art Exhibitions
• Critical Thinking
• Time Management
• Office Management
• Museums
• Blogging
• Press Releases
• Data Analysis
• Leadership
• Grant Writing
• Email Marketing
• African Diaspora
• Museum Collections
• Digital Marketing
• Marketing Automation
• Marketing
• Copy Editing
• Cross-Functional Team Leadership
• Marketing Strategy
• Lodging
• Social Networking
• Hotel Management
• African Art
• Archives
• Contemporary Art
• Strategic Planning
• Substantive Editing
• Integrated Marketing
• Association Marketing
• Development
• Social Media
• Curating