Elwanda Edwards
Chief Marketing Officer + Special Projects Consultant + Brand Expert + Strategic Marketing Leader with Expertise in Corporate & Product Branding and Advertising for Luxury Brands & Fortune 500 Companies
- Role
- Senior Marketing Executive -- Marketing & Project Consultant at Lake Austin Spa Resort
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Elwanda Edwards
SENIOR-LEVEL MARKETING EXECUTIVE with 20+ years\' experience crafting brand strategies for luxury companies to tell stories that appeal to target demographics and increase buying potential. Champion the \"bigger picture\" to explore opportunities for strategic expansion while understanding the details necessary for execution and success. My first advertising job was as a Traffic Coordinator for a boutique, highly-regarded ad agency in Houston. From there, I worked my way up to become a Partner at TracyLocke in Dallas, one of the most respected ad agencies in the world. Building on my expertise, I have also consulted with luxury brands on market programs, positioning, media, and branding initiatives.As CMO (Full-time & Contract) for Lake Austin Spa Resort, I have helped transform this destination spa resort into a luxury wellness retreat with strategic branding and marketing programs that have differentiated it within a saturated market. We have received accolades from Conde` Nast Traveler, Travel & Leisure, Elite Traveler, USA Today, US News & World Report, and more.ADDITIONAL HIGHLIGHTS-Created innovative products and line extensions for Fortune 500 companies as a Partner at TracyLocke Advertising. Clients included PepsiCo, Mountain Dew, Hasbro Toys, Brown-Forman, and Beringer Vineyards-Launched TracyLocke\'s Launch Point, an internal product think tank that generated millions of dollars in revenue over three years-Modernized PricewatherhouseCoopers\' research and whitepapers with the creation of innovative videos from around the world-Catapulted Lake Austin Spa Resort to become a renowned destination spa worldwide.Category ExpertiseLuxury Resorts - Hospitality - Food & Beverage -Wine - Fast-Moving Consumer Goods - Corporate Consulting -Non-Profits-Financed-High-End Home FurnishingsCorporate ExpertiseProduct Marketing - Operations Management - P&L Oversight-Idea Generation & Execution -New Product Innovation-Cross-Functional Team Leadership-Executive Leadership-Thought Leadership-Strategic GuidanceLet\'s ConnectIf you\'d like to learn more about how I can help your company reach new heights through strategic marketing and branding initiatives, I\'d love to chat!
Experience
Senior Marketing Executive -- Marketing & Project Consultant
Sep 2019 — Present · US
Education
Stephen F. Austin State University
Bachelor of Science - BS, Mass Communication/Media Studies
Stephen F. Austin State University
Master of Arts - MA, Communications; Radio, Television & Film; and Theater
Skills
- P&L Management
- Strategy
- Advertising
- Strategic Partnerships
- Marketing Communications
- Direct Mail
- Market Planning
- Event Planning
- Retail
- Direct Marketing
- Marketing
- Art Direction
- New Business Development
- Sales
- Public Relations
- Crm
- Business Development
- Digital Marketing
- Online Marketing
- Creative Direction
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Social Media Marketing
- Online Advertising
- Fmcg
- Market Research
- Integrated Marketing
- Account Management
- Brand Development
- Negotiation
- Marketing Management
- Email Marketing
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