Elvyn Baguma

Associate Director, Commercial @WPP Media

Toronto, ON, CA

I am a Bridge Leader in the commercial operations space, specializing in the alignment of financial strategy, operational data, and emerging technology. I specialize in Commercial Enablement within the media agency landscape, focusing on the intersection of data integrity and operational efficiency.Working as part of a wider commercial team, I am responsible for the Canadian rollout and management of our proprietary staffing platform, Trinity. By architecting our national client mapping and overseeing utilization tracking, I’ve transitioned our market to a unified digital ecosystem that provides leadership with clear, actionable insights for commercial decision-making.I am passionate about future proofing our operations whether through the adoption of AI-driven automation or the implementation of advanced workflow tools like Wrike to ensure our teams have the best resources available to succeed.

Canterbury Christ Church University

BSc (Hons), Business Management